Benefit Bold Is Beautiful
So I popped into my local Debenhams last week for some routine brow maintenance, only to find that Benefit are running a quite amazing project. The Bold is Beautiful campaign aims to raise money for two charities; Look Good Feel Better which helps women and girls with cancer and Refuge which supports those affected by domestic abuse. For the whole month of May, not only are Benefit donating ONE HUNDRED PER CENT of their brow wax profits to these two charities but as a thank you to their customers, everyone who has a brow wax this month will get a full sized Benefit Gimme Brow absolutely free!
People who are regulars around these parts know that my holy grail brow product is the Mac Fluidline Brow Gelcreme which gives me the strong power brows that I love. The problem with such strong brows though is that they can look a little unbalanced, if not paired with a full face of products. As a makeup lover of course that isn’t usually a chore but sometimes even us beauty bloggers fancy a slightly more natural look. If I’m honest, for me that involves a staggering amount of makeup skillfully applied to fake that bronzed, summery, no make up, make up vibe. It’s a look I’ve always loved, but I’ve never really known what to do with my brows. Until now!
What is Gimme Brow?
Benefit Gimme Brow is a clever little product. The packaging is perfect, like a sample size mascara with a tiny brush which allows for beautifully precise application. The product itself is a coloured gel which contains tiny little fibres which gradually build up your brows. Don’t worry though, its a gradual process so you will only end up with a Cara if that’s the look you’re going for. For now at least Gimme Brow comes in just two shades – light-medium and medium-deep – but hopefully in time the shade range will be extended.
How Does Gimme Brow perform?
I absolutely love this product. I use it much more often than I thought I would, in two quite different ways. I either lightly pencil in my brows first then add thickness and definition with my Gimme Brow or on more au natural days, I wear the Gimme Brow on its own for that I Woke Up Looking This Good fiction. Formula wise, it is water resistant enough to withstand the heaviest of April showers and lasts all day without fading, smudging or fading yet is easily removed with your usual night time cleanser – perfection!
Tempted? You can buy your own Benefit Gimme Brow for just £18.50 from the usual stockists but instead why not book in for a Benefit Brow Wax, do your bit for charity and get your Gimme Brow free as a thank you? It is a win-win guys!