Style a la Francaise with JD Williams

Saturday, 23 August 2014

I love a bit of a challenge so I was excited when I was contacted by the people at JD Williams who invited me to take part in their World Fashion event. All I had to do was put together an outfit from their range inspired by my favourite country in the world.

JD Williams stands for James David Williams who founded the company in 1875. They were the first company in the UK to have offer their customers the option of mail order and became the UK’s leading direct home shopping company. They have continued this successful formula of offering good quality, value for money, fashionable clothes for men and woman whatever their size on line as well as operating over 20 successful catalogue brands.

I went straight to JD Williams website and started to browse. There was no shortage of inspiration. As a proud Scot, I was tempted by a really cute little tartan dress here, this fabulous lace dress here reminded me of holidays in Spain watching flamenco dancers twirl, but in the end, when I thought about World Fashion, one country stood out above all others – France! 

I have spent many holidays in France and am always struck by the effortless style of french woman. A beautifully cut blazer, a well pressed pair of jeans, the perfect pair of boots – that was the look I wanted, and JD Williams delivered.

I chose my items in the red, white and blue of the French flag – do you know that it represents the blood of the martyrs flowing down the Seine? 

The jeans I chose were Joe Brown’s Awesome Fit Bootcut Jeans here. Don’t you just love a good quality pair of jeans? The quality is fantastic with a real weight to the fabric and enough stretch to accommodate a fabulous french dinner. The sizes run quite large on these so I would suggest you size down.
To go with the jeans I chose this blazer – isn’t it just the most gorgeous shade of red? It is made out of a miracle fabric called Ponte. I hadn’t heard of ponte but it is like a heavy jersey which has enough give, to be super comfortable but it holds its shape and doesn’t fade or crease. And did I say the blazer is fully lined?

In these first few pictures I wore the blazer and jeans with a stripy top and really liked the smart but casual look that gave. 

I added the beret for a little je ne sais quoi, lol.

Then to show the versatility of a blazer and jeans, I ditched the beret, switched the top for a white camisole and added heels and a clutch et voila! I am ready for that yummy french dinner.

If you are interested; the stripey top is from Chinti and Parker, the camisole from River Island, the clutch from BHS and the watch is of course by Michael Kors. 
And the beret? I found that at the bottom of a drawer.

Makeup wise, I kept it very simple. Strong brows and a red lip – Lady Danger by Mac to be precise.

All in all JD Williams delivered the perfect shopping experience. Good quality stylish clothing delivered straight to my door. They are currently holding an end of season sale with up to 70% off so it is a good time to check out their website here.

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